BRANDS WE ENDORSE

Because everything starts with what we can each do.

“With every consumption choice we make, whether product, service or investment, we are directly subsidising one future over another. Which future are you subsidising?”

Carolina Manhusen  Schwab

Founder

One Ocean Planet Foundation

If collective consumption is partly to blame for the damages to planetary health, then there is no reason intentional consumption choices cannot lower our collective environmental damage. The choices we each make can direct us towards a better future. As empowered consumers, guided by a deep sense of ethics and responsibility, we play a key role in restoring planetary health and in fighting climate change.

 

The following are brands we support and/or use regularly. We find them to be kinder to planet than other brands, of quality, and good value. We hope to accelerate the innovators bringing to market the brands of today for the future.

These brands:

  • Are value-aligned with our mission
  • Show intentional efforts to minimise negative environmental impact including plastic waste, energy consumption and soil degradation
  • Have management teams we have gotten to know 
  • Are free of animal cruelty
  • Give back
  • Tested and used by us

Personal Hygiene

Smyle

Excellent toothpaste without the waste. A vegan toothpaste made from natural ingredients, plastic and allergen-free. We believe they are the best in the market – so much in fact that we have invested in Smyle!

Join the movement, say no to plastic!

Ocean Beer

Beverages

Ocean Beer

An award-winning range of delicious beers donating 100% profits to projects accelerating our journey to a healthy blue planet.

Life is full of hard decisions. Deciding what beer to drink shouldn’t be one of them.

Beverages

KM ZERO

It’s very simple: you don’t need plastic to consume water. Agua KM Zero offers transport, plastic and aluminium-free solutions for homes and businesses.

Refill, Reuse.

Beverages

ocean52

We strongly believe that 99% of the time, we could avoid water being sold in bottles or cans. But when there is really no other choice, it’s kinder to the planet to use cans, rather than plastic. Especially when the organisation gives back 52% of its benefits to ocean protection.

We manage our business as if the ocean were our main shareholder.

Beverages

Ocean Bottle

Ocean Bottle is part recycled stainless steel and part ocean-bound recycled plastic. Part of proceeds are donated to organisations collecting ocean-bound plastics.

Hydrate and help the ocean.

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Uniforms & Merchandising

Impact Tailors

End-to-end solution from initial design to manufacturing and delivery of uniforms, merchandising for events and gifting, optimizing each step for clients.

Transforming Businesses. Transforming the planet.

Uniforms & Merchandising

GUPPYFRIEND

We stop microplastics at the source. Microplastics are a global problem that requires a holistic approach and joint action. We all contribute to the problem and can therefore all be part of the solution.

Household Products

who gives a crap

Super-soft, 100% recycled toilet and kitchen paper, with plastic-free packaging – they donate 50% of profits to build clean toilets in the developing world.

Good for your bum, great for the world!

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Household Products

The Green Lab Co.

Water-soluble tablets for hand-soap. shower-foam, and shampoo. They are made from natural ingredients and the packaging is made from tomato pulp residue – the result is entirely plastic-free. All you need are the tablets and a bottle with a foam pump to refill forever!

A beautifully simple solution that just make sense.

Household Products

GUPPYFRIEND

We stop microplastics at the source. Microplastics are a global problem that requires a holistic approach and joint action. We all contribute to the problem and can therefore all be part of the solution.

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Household Products

Ocean Bottle

Ocean Bottle is part recycled stainless steel and part ocean-bound recycled plastic. Part of proceeds are donated to organisations collecting ocean-bound plastics.

Hydrate and help the ocean.

Sway Imagen

Materials & Packaging

Sway

We believe the next generation of materials can replenish life, from sea to soil. Our partners, from ocean farms to manufacturers, are catalyzing this progress. Together, we can usher in a new age of materials — one which creates reciprocity between business and our shared planet.

Join us on our journey to Sway the future.

Materials & Packaging

NOTPLA

NOTPLA offers packaging solutions made from one of nature’s most renewable resources, brown seaweed. Growing up to 1m per day, it doesn’t compete with food crops, doesn’t need fresh water or fertiliser, creates marine habitat and actively contributes to de-acidifying our oceans. Not to mention a genuine capacity to phase out fossil fuel plastics.

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Materials & Packaging

Gravity Wave

Gravity Wave collects abandoned fishing nets from the bottom of the Mediterranean and transforms them into sustainable daily life furniture (and more).

En la misión de limpiar el mar mediterráneo de plástico.

Environmental Action

SUPER

SUPER is a nonprofit enabling businesses to eliminate single-use plastics through footprinting technology and a tiered certification program. Progressive tiers and elimination areas make change actionable and satisfying. SUPER allows businesses to have measurable impact while saving money, touching and engaging their employees and customers in the process.

Deplastify your business and become SUPER.

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Environmental Action

Climate Clock

The Climate Clock melds art, science, technology, and grassroots organising to pressure world leaders to #ActInTime on the climate crisis.

The planet has a budget.

Media & Branding

Ocean Culture Life

Ocean Culture Life is a global community and storytelling platform that celebrates people and projects working to protect the ocean. Through photography, films, and articles, it highlights inspiring ocean advocates, artists, and adventurers who live in harmony with the sea.

Giving a Voice to the Ocean.

Media & Branding

Oceanographic

Oceanographic Magazine is a premium quarterly publication dedicated to the exploration, science, and conservation of the ocean. It features powerful storytelling, stunning photography, and expert insights to inspire a deeper connection with the marine world.

About the Ocean. For the Ocean.

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Media & Branding

Waterbear Network

Waterbear offers impact-driven feature-length documentaries, engaging short films and inspirational media for free, covering positive solutions to our changing world, transforming viewers into doers.

What if we could make documentaries into popcorn worthy entertainment?

Media & Branding

K Design

Before setting up my own design studio I had the honour to work over the last 25 years with some of the leading design agencies in the U.K., absorbing the vibrant London scene.
 
25 years of learning from fellow designers, clients and their projects that brought me in contact with a variety of cultures, countries and environments, enjoying every single step of it.
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Naked Energy

Energy Solutions

Naked Energy

Naked Energy offers efficient rooftop solar systems using innovative vacuum tube technology, capturing substaintally more heat than flat planel alternatives. The company has brought to market two highly competitive products addressing the need for decarbonising heat in a cost and space-efficient manner.

MICHAEL ROSEN

Michael Rosen has experience at a partner and co-founder level in private equity and venture capital funds. He has evaluated, executed and managed investments across many sectors and stages, raised capital, managed teams and worked closely with portfolio companies. He was the COO of a listed investment vehicle, and most recently the CIO of Ocean Born Impact where he oversaw investment strategies focused on companies that positively impact planetary health, emphasizing areas such as the energy transition, clean transportation, sustainable production, and enabling technologies.

 

Earlier in his career, Michael served as a Partner at Pamplona Capital Management, where he was responsible for identifying and managing investment opportunities across various sectors. His career began as an Analyst in the Financial Sponsors Group at Merrill Lynch in London.

 

Michael continues to make and support impactful investments that combine environmental sustainability with technological innovation, leveraging his extensive experience in finance and investment management. His investments include impact-focused businesses such as Olio (food waste), Skin Analytics (Al for skin cancer detection), Bramble Energy (hydrogen fuel cells), and CHOOOSE (carbon-offsetting and mitigation).

 

Michael graduated from Oxford University in 2001 with a first class degree in PPE (Philosophy, Politics and Economics), and in 2024 he published his first novel, The Consciousness Company, about a start-up company.

 

Michael is currently a venture partner for the impact fund, Mustard Seed Maze, and is happy to talk about private equity, venture capital and impact investing.