Raising awareness about packaging as underwater litter

We are funded a short video to raise awareness of the need to reduce single-use packaging in order to minimise marine litter. Around 80% of marine litter comes from land; the largest share being plastic items from take-out food and beverages. 


The use of packaging is increasing and most of this marine litter goes unnoticed, as currents move it away from the coast and the litter ends up in ‘plastic traps’ such as submarine canyons and cliffs, or eventually on the abyssal plain. It is not feasible to clean up this debris. Non-selective fishing gears that catch everything that lies on the seabed devastate marine bottom habitats; removing items from remote, deep areas is technically and economically non-feasible; and compostable plastic does not degrade under ocean conditions. The solution is therefore to move away from the throw-away culture to increased reusability. The public must be alerted to the severity of the problem.

About Oceana
Oceana is the largest international advocacy group dedicated entirely to ocean conservation. It was established by a group of leading foundations when a study came out stating that less than 0.5% of all resources spent by U.S. environmental non-profit groups went towards ocean conservation. We have been working with them since we began and we are contributing towards two of their projects. They represent the beginning of what we are fighting to achieve, clean oceans and a safe environment for ocean life.
Other initiatives we support from Oceana

MICHAEL ROSEN

Michael Rosen has experience at a partner and co-founder level in private equity and venture capital funds. He has evaluated, executed and managed investments across many sectors and stages, raised capital, managed teams and worked closely with portfolio companies. He was the COO of a listed investment vehicle, and most recently the CIO of Ocean Born Impact where he oversaw investment strategies focused on companies that positively impact planetary health, emphasizing areas such as the energy transition, clean transportation, sustainable production, and enabling technologies.

 

Earlier in his career, Michael served as a Partner at Pamplona Capital Management, where he was responsible for identifying and managing investment opportunities across various sectors. His career began as an Analyst in the Financial Sponsors Group at Merrill Lynch in London.

 

Michael continues to make and support impactful investments that combine environmental sustainability with technological innovation, leveraging his extensive experience in finance and investment management. His investments include impact-focused businesses such as Olio (food waste), Skin Analytics (Al for skin cancer detection), Bramble Energy (hydrogen fuel cells), and CHOOOSE (carbon-offsetting and mitigation).

 

Michael graduated from Oxford University in 2001 with a first class degree in PPE (Philosophy, Politics and Economics), and in 2024 he published his first novel, The Consciousness Company, about a start-up company.

 

Michael is currently a venture partner for the impact fund, Mustard Seed Maze, and is happy to talk about private equity, venture capital and impact investing.