MEET LILY NIEDERHOFER

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Through her youth-led movement, Generation Blue, Lily empowers students worldwide to fight for marine life. Her message has reached thousands through school assemblies, social media, and international media.

WHO IS LILY?

Lily isn’t just a competitive swimmer. She is a fierce advocate for ocean conservation. After learning about Spain’s controversial plan to farm one million octopuses in confined tanks, she took action. She launched the Octo-Defender Challenge, raising $12,000 through a 2km open-water swim, and played a key role in California’s ban on octopus farming (AB 3162). Now, she is pushing for similar legislation in Washington and beyond, believing that where the U.S. leads, Europe follows.

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Why Stop Octopus Farming?

Octopus like hanging out alone

They are highly intelligent

Their diet of fish would make farming unsustainable and cruel

They are very fragile and would suffer in captivity

There is no legislation yet to protect their welfare

Washington State already moved ahead with a ban

THE OCTOSWIM TIMELINE

Partnering with One Ocean Planet Foundation and CIWF

Start of open water training & launch of campaign on social media

Event post-mortem with One Ocean Planet Foundation in Madrid

California bans octopus farming and imports

OCTOBER

NOVEMBER

JANUARY

MARCH

MAY

JUNE

AUGUST

SEPTEMBER

Independent research school inquiry project

Finalizing GoFundMe page, posters, logo, etc.

OCTOSWIM

Advocacy in the US (WT, OR, CA)

RECENT ADVOCACY IN THE US

LATEST NEWS

SKY NEWS

FYI: Nine-year-old swims 2km to raise awareness of octopuses

THE PORTUGAL NEWS

Octo-Defender Challenge

Bright Blue Future

SOCIAL COMPASSION IN LEGISLATION

Lily Niederhofer Joins SCIL and ALDF in Sacramento to Advocate for Octopus!

CONTACT

You can get in touch and

learn more about Lily’s projects

via her Instagram account:

MICHAEL ROSEN

Michael Rosen has experience at a partner and co-founder level in private equity and venture capital funds. He has evaluated, executed and managed investments across many sectors and stages, raised capital, managed teams and worked closely with portfolio companies. He was the COO of a listed investment vehicle, and most recently the CIO of Ocean Born Impact where he oversaw investment strategies focused on companies that positively impact planetary health, emphasizing areas such as the energy transition, clean transportation, sustainable production, and enabling technologies.

 

Earlier in his career, Michael served as a Partner at Pamplona Capital Management, where he was responsible for identifying and managing investment opportunities across various sectors. His career began as an Analyst in the Financial Sponsors Group at Merrill Lynch in London.

 

Michael continues to make and support impactful investments that combine environmental sustainability with technological innovation, leveraging his extensive experience in finance and investment management. His investments include impact-focused businesses such as Olio (food waste), Skin Analytics (Al for skin cancer detection), Bramble Energy (hydrogen fuel cells), and CHOOOSE (carbon-offsetting and mitigation).

 

Michael graduated from Oxford University in 2001 with a first class degree in PPE (Philosophy, Politics and Economics), and in 2024 he published his first novel, The Consciousness Company, about a start-up company.

 

Michael is currently a venture partner for the impact fund, Mustard Seed Maze, and is happy to talk about private equity, venture capital and impact investing.